Trend spotting and the future of marketing

Today, I updated the Business & Marketing links in the right column to include some additional trend spotting sites that I think are important to note. 

With the changing landscape of marketing, keeping up with the global culture shifts can be overwhelming. Last week, I talked about “New Marketing” which focuses on cultural insights, sustainability, responsibility and innovation. Because of this trend, new types of design and marketing firms are popping up all over the globe.

One major player in this organization of thought is PSFK. Recently, the PSFK Conference was held in New York and Alan Chochinov from Core77 spoke about this issue.

Here is the video: The Dumbest Smartest Design Problem - (Why Shit Matters To Design)

Here are some other links added today:

Anomaly

“Blurring the borders between providing traditional marketing services and working as a business development partner” - Business Week 2007

Peep - Insights and Revelations

“A new research based company created especially for today’s and tomorrow’s marketeers and innovators utilizing proprietary methodology filtered through the lens of experienced socio-cultural researchers and consultants.” - peep

Spring Spotters

The world’s largest idea-spotting network.  

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