Some people have asked me why I write this blog and mostly it is because I want to develop better writing skills, but I also have an insatiable appetite for knowledge and that includes understanding people, cultures, art, etc. With this information, I try to make connections. The benefit of this appetite is that I have a good grasp of marketing and advertising, which helps me in design and business. See … full circle, right?

It is obvious from the subject of my posts and the website links I have listed, that I am becoming more passionate about sustainability and what it means to us as a nation and throughout the world … but also, what does it mean to marketing and business? How are all the connections being made?

Ultimately, the marketing climate is changing and there is a need for products that appeal to people’s want of sustainable products so they feel like they are doing good for the earth, but feeling good and actually doing good are two different things. As design, marketing, advertising and business people try to sell you something, they really have the power over the truth. Right now, the need to advertise and market your product as a sustainable one is growing at an alarming rate. As consumers, we still have to watch out for frauds and as marketers, we have to be sure that we are actually giving good information to consumers.

I have found two good articles on this subject that I wanted to share. The first one is from Laurie Lamson, a professional writer and filmmaker, who emailed me her article titled, Cutting-Edge Marketing for Cultural Creatives. This article addresses the push versus pull style of selling that we have been seeing more of lately.

The other article is a free download from a management consulting firm called ReCourses. The title of this article is “The Sad Fade of Branding, and When Sustainable Isn’t.” To read this article, you need to sign up with your email address, but there are many other valuable articles for creative businesses to learn from here. Link to free position papers.