Claudia López is a phenomenal photographer. Her identity was developed from her red hot personality and passion for adventure, photography, alpine climbing and life. When creating an identity, especially one that will truly represent the individual, it is important to get as much input from the client as possible before starting design. The client/designer relationship is very important in the process. The feedback and evaluation of the work must be clear. In working with Claudia on photo shoots, I knew she was very precise and detail oriented, so it was important to create the same design experience for her.

Items designed and produced: logo, business card, letterhead, invoice layout, website graphics, thank you note, CD label and mailing label. 

http://www.claudialopezphotography.com

Position: Design Consultant & Project Manager, Self-Employed, Smyrna, Georgia