Corniche, one of Unisource’s top-selling coated sheet brands, recieved an upgrade to a new blue-white shade with 90-brightness, putting it in line with premium sheets. This transformation had many advantages for designers by giving them reduced show-through and even ink coverage for sharp text and images. This direct mail campaign, Look at the Bright Side, highlighted the advantages of the new shade. A print comparison tool was also produced to provide a side-by-side examination of old and new.

Position: Design Director at Function:, Decatur, Georgia